We imagine, build and launch technology projects.
Astra Tech Investments is an Israeli company that creates its own products, from the first idea to the App Store. Our first application, Switchy, is in development.
What we do
From idea to launch, every step happens inside Astra Tech.
Create
Every project starts with a real need we've seen up close. We shape the idea, test it, and decide whether it deserves to be built.
Build
We build our products in-house with a small, hands-on team, so the vision stays intact from the first screen to the last line of code.
Launch
We take each product to market ourselves, learn from real users, and keep improving it long after launch.
First project: Switchy
A fashion platform where people buy, sell and discover clothing, secondhand and new, through a social video feed, visual search and secure payments.
The founders
Two partners who build the projects themselves.
Want to work with us?
Whether you're a partner, a brand or simply curious, we'd love to hear from you.
About Astra Tech
An Israeli company that creates and owns technology projects.
Our mission
Astra Tech Investments was created to give ideas a home. Rather than building one product, we build a company that can carry several projects, each with its own brand, team and roadmap.
We keep our teams small and our decisions fast. Every project is designed, built and launched by people who use it themselves.
What guides us
Ownership
We create and own what we build. No outsourced vision.
Simplicity
Products people understand in seconds and use every day.
Trust
Secure payments, clear rules and honest communication with our users.
Long term
We build to last, not for a quick exit.
How a project comes to life
Idea
We start from a need we've seen ourselves and challenge it until it's solid.
Build
A small team designs and develops the product in-house, screen by screen.
Launch
We release to real users in Israel first, then listen.
Grow
We improve, expand and open the next project.
Based in Israel
Astra Tech Investments Ltd is an Israeli company. Our projects are designed for the Israeli market first, with the ambition to go further.
Our projects
Everything we build is created and owned by Astra Tech Investments.
Switchy
Fashion platform for iOS and Android
Switchy is a fashion platform where anyone signs up as a user to buy, sell and discover clothing, secondhand and new. Sellers post their pieces in seconds; buyers find them through a social feed and visual search.
We are giving clothes a second life, with a platform built for how people actually shop today.
What Switchy offers
Social video feed
Discover pieces the way you discover anything else: by scrolling.
Visual search
Photograph an item and find similar pieces instantly.
Secure payments
Payment is held until the buyer receives the item.
Flexible delivery
At home, at a pickup point, or in person.
Drops
Limited releases from brands and stores on the platform.
Authentication
Optional verification of premium items.
Next projects
Other projects are already in preparation at Astra Tech. We'll unveil them here when they're ready.
Project 02
In preparationProject 03
In preparationThe founders
Astra Tech Investments was founded by two partners who build the projects themselves.
Ilan is a co-founder of Astra Tech Investments and works on everything internal to the company: organisation, day-to-day management and the running of the projects.
He makes sure each project moves forward from the first idea to the launch, and takes part in every decision alongside Elai.
Elai is a co-founder of Astra Tech Investments and works on everything external to the company: relations with partners, providers and the people we work with.
He represents the company outside and brings back what each project needs to grow, and takes part in every decision alongside Ilan.
Working together
One founder on the internal side, the other on the external side. Every decision is taken together and every project is built in-house, from the idea to the product.
Contact
For partnerships, brands, press or any question about our projects.
contact@astratechinvestments.com
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Last updated: September 2026
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Last updated: September 2026